I was there in the school board room back in 2013 when the San Diego Unified School District voted to implement Meatless Mondays. I was there again in 2015 with school administrators, state, and local politicians, and the press for the launch of California Fresh Thursdays.
What I learned was shocking. The California Fresh Thursdays program is backed by a non-profit that is supported in a big way by the meat industry. Learn more about how meat money is getting into our schools and influencing foodservice administrators who then promote the very foods that Meatless Mondays was supposed to reduce.
The whole truth about California Fresh Thursdays will be revealed here soon.